Fill in your profile details to get a data-backed price range for your next brand deal.
Enter your follower count
to see your live estimate.
Your follower count divided by 1,000, multiplied by the platform CPM benchmark: $13–20 for Instagram, $9–16 for TikTok, $22–38 for YouTube.
Finance creators earn 2× the baseline. Technology 1.7×, beauty 1.5×, fitness 1.35×. Higher advertiser demand = higher CPM for creators in that niche.
Accounts above the platform average (3% on Instagram) earn a premium. The formula uses a square-root model — high engagement adds real value without exponential inflation.
Brands pay different CPMs by country. US creators earn the baseline rate. UK, Canada, and Australia see a small reduction. Emerging markets (India, Brazil, Turkey) earn less but volume makes up for it.
Results are estimates based on 2025–26 CPM benchmark data. Actual rates vary by brand budget, content quality, and negotiation.
Pick a platform and country for a localised estimate.