Know Your Worth Before
Brands Lowball You

A common baseline is $100 per 10,000 followers, but accounts with strong engagement (5%+) in premium niches like finance or tech can charge 2–3x that. Engagement rate is the more important lever than follower count alone — a 50K account at 8% engagement is worth more than a 200K account at 0.5%. Use our calculator to get a data-backed range specific to your profile.

TikTok rates typically start at $25–$50 per 10,000 followers, but viral potential can push the value much higher than follower count suggests. Focus on your average views per video rather than followers, since TikTok's algorithm distributes content far beyond your audience. Brands also pay for usage rights to repurpose your content in ads, so factor that in as a separate line item.

Influencer CPMs (cost per thousand impressions) typically range from $5 to $25, depending on niche and platform. Premium niches like personal finance, B2B SaaS, and investing can command $20–$50 CPM, while entertainment and lifestyle sit closer to $5–$10. To use CPM as a pricing tool, estimate your average post impressions and multiply by the relevant CPM for your niche.

YouTube integrations typically run $20–$50 per 1,000 views for a dedicated video, or $10–$20 per 1,000 views for a mid-roll mention in an existing video. Channels in high-CPM niches like personal finance and software command the upper end of those ranges. Most creators also add a production fee of $500–$2,000 on top of the view-based rate to account for scripting and editing time.