Fill in your profile details to get a data-backed price range for your next brand deal.
Enter your follower count
to see your live estimate.
Your follower count divided by 1,000, multiplied by the platform CPM benchmark: $13–20 for Instagram, $9–16 for TikTok, $22–38 for YouTube.
Finance creators earn 2× the baseline. Technology 1.7×, beauty 1.5×, fitness 1.35×. Higher advertiser demand = higher CPM for creators in that niche.
Accounts above the platform average (3% on Instagram) earn a premium. The formula uses a square-root model — high engagement adds real value without exponential inflation.
Brands pay different CPMs by country. US creators earn the baseline rate. UK, Canada, and Australia see a small reduction. Emerging markets (India, Brazil, Turkey) earn less but volume makes up for it.
Results are estimates based on 2025–26 CPM benchmark data. Actual rates vary by brand budget, content quality, and negotiation.
Pick a platform and country for a localised estimate.
The calculator uses a CPM-based model (cost per thousand impressions) calibrated to 2026 market data across Instagram, TikTok, and YouTube. Your follower count sets the baseline reach. Your engagement rate adjusts it — an 8% engagement rate at 20K followers is worth more to a conversion-focused brand than a 1% rate at 100K. Your niche applies a multiplier: finance content attracts 2.0–2.8× the lifestyle baseline because financial advertisers pay premium CPMs for high-intent audiences. Finally, your country adjusts for local CPM levels — US audiences are the benchmark; Australian and UK audiences are approximately 80–85%; Indian audiences are approximately 15%.
The output is a range, not a fixed number — because brand budgets vary. The low end reflects what cost-focused brands typically offer; the high end reflects what niche-authoritative creators can negotiate. Knowing both ends before any conversation is the single most useful thing you can do before a brand reaches out.