Instagram Sponsorship
Rate Calculator

A general baseline is $100 per 10,000 followers, but accounts with strong engagement (5%+) in high-demand niches like finance or tech can charge 2–3x that. The formula matters more than the follower count — a 20K account at 8% engagement can charge more than a 100K account at 0.5%. Use this calculator to get a rate specific to your profile.

Instagram's platform average sits around 3%. Accounts above 5% are considered high-engagement and can command a significant premium. Below 1%, rates drop sharply. Our formula uses a square-root scaling model so the impact is real but not extreme — even a 2% engagement account gets a fair rate above the minimum floor.

Yes. Instagram Stories typically earn 30–40% of a feed post rate because they're ephemeral (disappear after 24 hours) and carry a lower CPM for brands. Reels command a 15–25% premium over feed posts due to stronger organic reach. Use this calculator's result as your feed post baseline and scale by format accordingly.

Nano-influencers (1K–10K) often have high engagement and charge $50–$500 per post. Micro-influencers (10K–100K) typically range from $200–$5,000. Mid-tier creators (100K–500K) can charge $5,000–$25,000 depending on niche and engagement. Accounts above 500K unlock a 10% rate bonus in our formula, and 1M+ followers receive a 20% premium above the base.