TikTok Brand Deal
Calculator

TikTok rates typically start at $25–$50 per 10,000 followers for smaller accounts, but view count matters more than follower count. A creator with 50K followers averaging 200K views per video should charge rates comparable to a larger Instagram account. Enter your average views in our calculator for the most accurate estimate.

Views, primarily. TikTok's algorithm can push your content to millions of people who don't follow you, making average view count a better proxy for value than follower size. Most TikTok RFPs from brands ask for average views, not follower count. Enter your avg views in our calculator to get the most accurate CPM-based estimate on top of your base rate.

TikTok's platform average is around 5.5% engagement (likes + comments divided by views). Accounts above 8% are considered high-engagement and can command a meaningful premium. Below 3%, brands will discount. Our calculator benchmarks your engagement against the 5.5% platform average automatically and adjusts your rate accordingly.

Usage rights (also called licensing fees) apply when a brand wants to run your content as a paid advertisement — typically TikTok Spark Ads. The standard approach is to add 20–50% on top of your creation fee per 30 days of usage. A 3-month license would therefore cost 60–150% extra on top of the creation fee. This is separate from our calculator's base estimate, which covers the creation fee only.

A 100K follower TikTok account typically charges $400–$900 per sponsored post in a standard niche (lifestyle, entertainment). In a high-value niche like Finance or Tech, the same account can charge $800–$2,000+. Average views matter more than follower count — if your 100K account averages 200K+ views per video, you should price toward the upper end. Use the calculator above with your actual view count for a precise figure.

Brand deals pay significantly more than the TikTok Creator Fund. The Creator Fund typically pays $0.02–$0.04 per 1,000 views — meaning a video with 500K views earns roughly $10–$20. A brand deal for the same video would realistically pay $500–$2,000+, depending on niche and engagement. Most full-time TikTok creators earn 90–95% of their income from brand deals, not the Creator Fund.

Yes, significantly. US and UK TikTok creators command the highest rates globally due to advertiser CPMs in those markets. A 100K US TikTok creator earns roughly 3–4× more per sponsored post than a creator with the same following in Brazil or India. If your audience is primarily outside the US/UK/AU/CA/DE markets, your rate will be lower — but so will your competition. Use a country-specific calculator for the most accurate local estimate.

A TikTok rate card is a one-page document that lists your pricing for each deliverable type: a standard TikTok post, a TikTok series, Spark Ads licensing, and exclusivity. Brands and agencies expect to receive a rate card when they reach out for a collaboration. You don't need one to start, but having one makes you look professional and avoids back-and-forth negotiation. RateCalc Pro includes a downloadable PDF media kit with your rates pre-filled.