YouTube Sponsorship
Rate Calculator

YouTube sponsorship rates typically run $20–$50 per 1,000 views for an integration, and $40–$100 per 1,000 views for a dedicated video. A channel averaging 100K views per video should expect $2,000–$10,000 for a dedicated sponsorship depending on niche. Finance and tech channels sit at the top of that range; gaming and entertainment at the bottom.

A dedicated video is an entire YouTube video centered on the brand or product — the brand gets 100% of the content. An integration (also called a mid-roll mention) is a 60–90 second segment within an existing video where the creator naturally transitions to the sponsor. Dedicated videos typically earn 2–3x integration rates because they offer more exposure, creative depth, and longer shelf-life in search.

Most YouTubers use a CPM-based model: estimate your average views per video, multiply by a CPM rate ($20–$80 depending on niche), and add a production fee. Our calculator does this automatically when you enter your average view count. A common shorthand is $1,000–$5,000 per 100K average views, adjusted upward for premium niches like finance and tech.

Subscribers signal audience loyalty and brand recall potential, but average view count is the more predictive metric. Our formula uses subscriber count as the base multiplier, weighted by engagement rate and niche. Channels with high subscriber counts but lower average views should enter their actual avg views for the most accurate estimate — the CPM-based calculation will reflect the real value brands receive.