YouTube Rate Calculator
for Australian Creators

Australian YouTubers with 100K–1M subscribers typically charge AUD $2,000–$18,000 per mid-roll integration depending on niche and engagement. Dedicated videos command 2–3x the mid-roll rate. Finance and technology channels sit at the top of this range; gaming and entertainment channels sit closer to the floor. Channels with strong engagement and a clearly defined niche consistently outperform the market average regardless of subscriber count. In USD at current exchange rates, this is approximately $1,300–$11,700.

UK YouTube CPMs sit at approximately 85% of US rates, while Australia sits at approximately 75% — a ~12% gap. In practice, Australian and UK brand deal rates for English-language content of equivalent quality are often within 10–15% of each other, because global brands treat them similarly as premium English-speaking markets. For creators with mixed Australian-UK-US audiences, the blended effective CPM is often above the Australian standalone figure, strengthening your negotiating position with international brands.

Financial services and fintech brands (Commonwealth Bank, Westpac, Raiz, Spaceship) pay the highest CPMs for finance-niche creators. Health and supplements brands (Blackmores, Swisse, JSHealth) are very active in wellness and fitness channels. Telecom brands (Optus, Telstra) run seasonal creator campaigns. Retail brands (THE ICONIC, Kogan, JB Hi-Fi) sponsor tech and lifestyle channels. For global brands, VPN services, software tools (Adobe, Canva), and gaming publishers consistently run Australian YouTube campaigns at near-global USD rates.

For Australian brands, AUD is standard. For US, UK, or global brands, quote USD. Australian creators who work with international brands in tech, gaming, SaaS, and beauty frequently quote USD and receive it without pushback — international brands expect and budget in their home currencies. If a campaign brief arrives from a US or UK agency, respond with a USD rate. For long-term partnerships with international brands, always negotiate a USD rate to avoid exposure to AUD/USD exchange rate fluctuations over the campaign period.