YouTube Rate Calculator
for Canadian Creators

Canadian YouTubers with 100K–1M subscribers typically charge CAD $2,500–$20,000 per mid-roll integration depending on niche and engagement. Dedicated videos command 2–3x the mid-roll rate. Finance and technology channels sit at the top; gaming and entertainment sit near the floor. In USD terms, this is approximately $1,850–$14,800. Canadian creators with primarily English-language audiences who attract US brand campaigns frequently earn above the Canadian market ceiling because US brands pay in USD at near-US rates.

Canadian YouTube brand deal rates are typically 75–85% of equivalent US rates for the same subscriber count, niche, and engagement level. The gap is smallest for English-language content in tech, finance, and software niches, where US brands treat Canadian creators almost interchangeably with US peers. The gap is larger for content that relies on Canadian-specific cultural references or local brand partnerships, where the addressable advertiser pool is smaller. For creators with US brand relationships, always benchmark against US rates and negotiate accordingly.

Fintech brands (Wealthsimple, Questrade, KOHO, Neo Financial) consistently pay the highest CPMs for finance-niche Canadian YouTube creators. Telecom brands (Rogers, Bell, Telus) run large seasonal creator programmes across lifestyle and tech niches. Retail brands (Lululemon, Aritzia, Canadian Tire) are active in lifestyle and outdoor content. For global brands, VPN services (NordVPN, ExpressVPN), software tools (Squarespace, Canva), and gaming publishers run frequent Canadian YouTube campaigns at near-US rates. Government of Canada campaigns (public health, climate, employment) are significant seasonal sponsors for mid-tier creators.

For Canadian brands, CAD is standard. For US brands or global brands, always quote USD. At roughly 0.73 CAD to the dollar, quoting CAD to a US brand means leaving 27% on the table before negotiations begin. Many Canadian YouTubers who work with US brands quote USD as standard practice and face no pushback — brands expect it. The practical rule: if the company is headquartered outside Canada or the brief arrives in USD, respond with a USD rate. For Canadian government and provincially-funded campaigns, CAD is required.