YouTube Rate Calculator
for Filipino Creators

Filipino YouTubers with 100K–1M subscribers typically charge PHP 15,000–PHP 120,000 per mid-roll integration (approximately $270–$2,150 USD). Dedicated videos command a 2–3x premium. Finance, tech, and gaming channels sit at the top of this range; entertainment and lifestyle content sits near the floor. Filipino creators with English-language channels who attract international brands can often negotiate significantly above the domestic rate range.

CPMs reflect advertiser competition for impressions in a given market, weighted by consumer purchasing power. Singapore and Malaysia have higher per-capita incomes and larger bases of premium advertisers competing for local audiences, which drives CPMs up. The Philippines has a massive audience but a digital ad market still dominated by brands with peso-denominated budgets. As Philippine e-commerce matures and more international brands target Filipino consumers directly, CPMs are expected to rise. Singapore-based creators earn roughly 5x Philippine rates; Malaysian creators earn roughly 1.5x.

E-commerce platforms (Shopee, Lazada) run large creator campaigns across lifestyle and entertainment channels. Telcos (Globe, Smart) sponsor tech and gaming content. Financial brands (GCash, Maya, Tonik) are growing their YouTube creator budgets significantly for finance and personal development channels. Gaming publishers are among the most frequent sponsors for gaming channels. International brands — VPN services, software tools (Canva, Adobe), and global mobile apps — are very active with Filipino creators and typically pay above domestic rates.

For Philippine brands, quote PHP. For international brands or agencies, quote USD without hesitation. Filipino YouTubers who quote PHP to a US or Australian brand are effectively applying a 30–50% discount before any negotiation begins. As a benchmark: look at what a creator with your subscriber count charges in the US, apply the Philippine CPM multiplier (approximately 12%), and use that as your USD floor when negotiating with international sponsors. For domestic brands, research equivalent PHP rates from other Filipino creators in your niche through creator community groups.