YouTube Rate Calculator
for Korean Creators

Korean YouTubers with 100K–1M subscribers typically charge KRW 1,500,000–KRW 15,000,000 for a mid-roll integration (approximately $1,100–$11,000 USD). K-beauty and gaming channels sit at the top. Entertainment and vlog channels sit at the lower end. Dedicated videos command a 2–2.5x premium over mid-roll. For creators with significant international audiences, international brands often pay at or near US/EU equivalent rates for the portion of the audience they are targeting.

Samsung and LG Electronics pay the highest absolute brand deal values for Korean tech and lifestyle YouTube creators. Gaming brands (Krafton, Nexon, Netmarble, Riot Games Korea) pay premium CPMs for gaming content. Beauty conglomerates (Amorepacific, LG H&H) run large creator programmes across beauty niches. E-commerce platforms (Coupang, Musinsa) are increasing YouTube creator investment. International brands entering Korea — particularly US tech and beauty companies — frequently pay at near-US rates, making them the most attractive sponsors for Korean YouTube creators.

Calculate a blended CPM based on your audience breakdown. If 40% of your views come from the US and EU (where CPMs run $25–$50) and 60% from Korea (where CPMs run $10–$20), your effective blended CPM is significantly above the Korean domestic rate alone. Use YouTube Analytics to export your top-10 countries by views and calculate a weighted average CPM. Many Korean creators with international followings are systematically undercharging because they anchor to Korean domestic rates rather than calculating this blended figure.

The Korea Fair Trade Commission (KFTC) requires disclosure of sponsored content in accordance with the Act on Fair Labeling and Advertising. For YouTube, this means stating verbally at the start of the video that the content is sponsored (e.g., '이 영상은 [브랜드]의 후원을 받아 제작되었습니다') and including written disclosure in the video description. The KFTC issued updated creator guidelines in 2023 that specifically address YouTube integrations. Korean MCN agencies typically provide standard-compliant disclosure wording in their brand deal contracts — independent creators should ensure they follow the same standards.