YouTube Rate Calculator
for Turkish Creators

Turkish YouTubers with 100K–1M subscribers typically charge 15,000–120,000 TRY per mid-roll integration (approximately $450–$3,600 USD). Dedicated videos command a 2–3x premium. Finance and technology channels sit at the top of this range; entertainment and gaming channels sit near the floor. Channels with strong engagement and a clearly defined niche audience consistently earn above the market average regardless of subscriber count.

Turkish YouTube AdSense RPMs average $0.30–$0.80 USD across niches, with finance and technology content reaching up to $1.50. A 200K-view video might earn $60–$300 from AdSense. A single mid-roll brand integration on the same video with a fintech brand could earn $800–$2,500. The gap is wide enough that even a single brand deal per month transforms the economics of a Turkish YouTube channel. For channels above 30K subscribers, actively pitching brands is substantially more valuable than optimising for AdSense.

Fintech and investment platforms (Midas, Robinhooders, INDmoney equivalent Turkish apps) pay the highest CPMs for Turkish YouTube creators. E-commerce platforms (Trendyol, n11, GittiGidiyor) run large creator campaigns. Gaming publishers and mobile app companies are consistent high-volume sponsors across gaming and tech channels. Education platforms (Udemy Turkey, Bein Connect) target learning-focused audiences. For global brands, VPN services and software tools like Squarespace, Canva, and NordVPN actively run campaigns with Turkish YouTubers and pay near-global USD rates.

For Turkish brand deals, TRY is standard. For international brands, always quote USD. The practical test: if the brand or agency sends you a brief in English, respond in USD. Turkish creators who quote TRY to international sponsors routinely receive less than half what a comparable creator in Western Europe would earn for the same campaign, once the exchange rate is factored in. Many international brands actively prefer USD quotes because it simplifies their reporting — quoting USD is not presumptuous, it is professional.