YouTube Rate Calculator
for US Creators

US YouTubers with 100K–1M subscribers typically charge $2,000–$25,000 for a mid-roll integration depending on niche and average views. Finance and tech channels sit at the top ($5,000–$50,000+). Gaming and entertainment channels sit in the middle ($1,500–$12,000). Lifestyle and vlog content sits lower ($1,000–$8,000). Dedicated videos command a 2–3x premium over mid-roll. Most US creators above 100K subscribers work through talent managers or agencies who enforce standard rate floors.

B2B SaaS and productivity tools (Notion, Monday.com, HubSpot) pay premium CPMs for business and creator audiences. Cybersecurity and VPN brands (NordVPN, ExpressVPN, Surfshark) are some of the most consistent high-volume YouTube sponsors across every niche. Financial services (NerdWallet, Credit Karma, Betterment) pay very high CPMs for personal finance content. Gaming peripherals and hardware (Razer, ASUS ROG, Corsair) are top spenders in gaming content.

The most common US method is CPM-based: take your average views per video, divide by 1,000, and multiply by your CPM ($20–$50 for mid-roll in most niches). A 50K-average-view channel at $30 CPM = $1,500 per mid-roll. Add a 2–3x multiplier for dedicated videos. Many US creators also use $1,000 per 100K subscribers as a floor, then negotiate upward using engagement data and audience demographics. Our calculator combines both methods and weights them by niche.

FTC endorsement guidelines require that paid partnerships be disclosed clearly and conspicuously. For YouTube, this means saying 'This video is sponsored by [Brand]' verbally within the first 30 seconds and including written disclosure in the title or description above the fold. YouTube's built-in 'Includes paid promotion' checkbox does not replace verbal and written FTC disclosure. Many US creator contracts include specific FTC compliance clauses — read them carefully, as non-compliance liability can be shifted entirely to the creator under contract terms.