Beauty Influencer
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Beauty influencers typically charge $300–$1,200 per post at 10K–50K followers, $1,200–$8,000 at 50K–200K, and $8,000–$30,000 at 200K–1M. The 1.5× CPM premium for the beauty niche reflects real advertiser demand — cosmetics and skincare brands have among the highest influencer marketing budgets of any consumer category.

Luxury and prestige skincare brands, high-end cosmetics, and direct-to-consumer brands (Sephora-tier) consistently pay the highest rates. Indie beauty brands often pay more per post than mass-market brands because they rely on influencer discovery. Fragrance deals at the luxury end can command significant premiums.

No. A dedicated tutorial is worth 30–50% more than a casual mention because production time is longer and the product integration is more credible. If a brand wants a full foundation tutorial or skincare routine integration, add at least 30% to your base rate.

For 3–6 month exclusivity, charge your per-post rate × posts + 30–50% exclusivity premium. A 6-month exclusive deal typically runs 2.5–3× what the posts alone would cost. Always define the category scope — brand-only exclusivity (can't work with direct competitors) costs less than full-category exclusivity (can't work with any beauty brand).

Both platforms pay well for beauty — TikTok Shop has made TikTok increasingly attractive for brands because of the direct purchase integration. Instagram still commands slightly higher flat rates for most creators because the CPM is higher and content has a longer shelf life. Many beauty brands now request content for both platforms; charge accordingly — additional platform rights add 25–30% to your rate.