Instagram Rate Calculator
for UK Creators

UK micro-influencers (10K–50K followers) typically charge £200–£1,500 per post. Mid-tier creators (50K–500K) range from £1,000–£10,000 depending on niche and engagement. Top-tier UK creators above 500K can command £10,000–£50,000+ for a single post. Fashion and beauty niches in the UK have some of the strongest brand budgets outside the US, making them more lucrative than the global average.

The UK sits second only to the US in Instagram CPM rates among major markets. UK CPMs are typically 85–90% of US rates, significantly above Germany (80%), France (70%), and well above Southern and Eastern European markets. This reflects the UK's strong e-commerce spend, high English-language content value, and active consumer brands. For creators with mixed UK/US audiences, you can leverage this when negotiating with brands that want both markets.

Financial services (Monzo, Revolut, Starling) and fintech apps pay premium CPMs for UK creators. FMCG and beauty brands (L'Oréal UK, Unilever) run large influencer programmes. Fashion retail (ASOS, PrettyLittleThing, Next) are heavy Instagram spenders, especially for mid-tier fashion creators. Gaming and streaming services (Sky, BT Sport) have grown significantly. For creators in fitness and wellness, brands like Myprotein and Gymshark are among the best payers.

Yes. The UK's Advertising Standards Authority (ASA) and Competition & Markets Authority (CMA) require that all paid partnerships are clearly disclosed. Use Instagram's built-in "Paid Partnership" tag, or add "#ad" or "#sponsored" prominently in the caption — not buried in a list of hashtags. Failure to disclose can result in ASA investigations and reputational damage. Always include disclosure terms in your brand deal contract.