YouTube Rate Calculator
for Indian Creators

Indian YouTubers typically charge ₹10,000–₹1,00,000 per dedicated video for channels with 100K–1M subscribers, depending heavily on niche, engagement, and whether the brand is domestic or international. In USD terms, this is $120–$1,200 — well below what a US creator of the same size would charge ($2,000–$15,000). Finance and technology channels command the highest rates; entertainment and comedy channels sit at the lower end.

A dedicated video is entirely about the sponsor's product and commands the highest rate — typically 2–3x a mid-roll mention. A mid-roll integration is a 60–90 second segment within an existing video and is the most common format for Indian brand deals. An end-card or outro mention is the lowest tier, usually 25–35% of a mid-roll rate. Most Indian brands prefer mid-roll integrations because they combine storytelling with a lower budget commitment.

Fintech and investing apps (Zerodha, Groww, INDmoney, Dhan) pay the highest CPMs for Indian YouTubers, especially in finance and personal development content. EdTech platforms (Unacademy, Physics Wallah, Scaler) have large influencer budgets targeting student demographics. Gaming companies and mobile apps run high volumes of creator campaigns. D2C brands in skincare, fitness supplements, and health foods are growing rapidly as sponsors in the lifestyle and fitness categories.

When a US or European brand approaches you, do not apply Indian CPM rates — they're budgeting in dollars and have global CPM expectations. Research what a creator of your size with a comparable English-language audience charges internationally and quote accordingly. Our calculator's country selection lets you switch to "United States" to see the global rate range for comparison. Many Indian creators with strong English-language content regularly close US brand deals at 3–5x their domestic rates.