YouTube Rate Calculator
for UK Creators

UK YouTubers typically charge £500–£5,000 for a mid-roll integration for channels with 50K–500K subscribers, depending heavily on niche and engagement. Finance, technology, and software channels command £2,000–£10,000+ for that range. Channels in gaming and entertainment sit at the lower end. Dedicated videos command a 2–3x premium over a mid-roll rate.

UK YouTube brand deal rates are typically 75–90% of equivalent US rates for the same subscriber count, niche, and engagement level. The gap is smaller for English-language content that attracts global brands. Some US brands specifically target UK creators and pay at or above US-domestic rates because they want access to the British market without the premium of US-based mega-creators.

UK fintech brands (Monzo, Revolut, Wise, Freetrade) pay the highest CPMs for relevant YouTube creators. Telecom and broadband companies (Sky, Virgin Media, BT) run large creator campaigns. Software companies (NordVPN, Surfshark, Squarespace) are active global sponsors who pay consistent rates to UK creators. Fitness brands (Gymshark, Myprotein) are among the top spenders in health and lifestyle channels. For tech and gaming, brands like ASUS, MSI, and Corsair consistently pay above-average rates.

Yes. The UK's Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) require clear disclosure of paid brand partnerships. The standard is to say 'This video is sponsored by [Brand]' verbally at the start or within the integration, and to include written disclosure in the video description and title if the entire video is branded. YouTube's built-in 'Paid Promotion' label in settings does not satisfy UK ASA requirements on its own — verbal and written disclosure are still expected.