TikTok Rate Calculator
for UK Creators

UK TikTok creators with 50K–500K followers typically charge £500–£5,000 per sponsored video, with fashion and beauty niches at the top and entertainment content at the lower end. Micro-creators (10K–50K) charge £100–£800. Rates have risen significantly since TikTok Shop launched in the UK, as brands now measure creator value by both awareness and direct conversion rather than impressions alone.

For creators with equal audience size and engagement, UK TikTok rates are typically 20–35% below UK Instagram rates for a single sponsored post. However, TikTok's organic reach advantage means average views can easily exceed Instagram's, which closes the gap or even reverses it when pricing on a CPM basis. Enter your average TikTok views in the calculator to compare CPM-based estimates against your Instagram rate and identify which platform is actually more valuable to brand partners.

Fashion and lifestyle brands lead UK TikTok sponsorship spend: ASOS, Boohoo, Gymshark, and Shein run very high volumes of creator deals. Quick commerce and food delivery brands (Deliveroo, Just Eat) are active in the food niche. Fintech apps (Monzo, Revolut, Freetrade) target finance and personal development creators. Beauty brands (Revolution Beauty, Charlotte Tilbury, Boots) are heavy spenders in beauty and skincare. Gaming and tech brands (Razer, EA, Xbox) run campaigns targeting gaming creators.

Yes. The ASA requires that paid partnerships are disclosed clearly, not buried. Use the built-in 'Paid Partnership' label in TikTok and say 'this is a paid partnership with [Brand]' audibly in the video — text alone may not satisfy ASA guidelines. Add '#ad' prominently in the caption. The disclosure must be upfront — brands cannot ask creators to place it mid-video or in a comment. The CMA has issued warnings to brands and creators for non-compliance, and the consequences can include mandatory public correction notices.