TikTok Rate Calculator
for US Creators

US TikTok creators with 50K–500K followers typically charge $500–$8,000 per sponsored video depending on niche and average views. Micro-creators (10K–50K) charge $100–$1,500. Beauty, fashion, food, and finance are the strongest-paying niches. Rates have increased significantly as US brand spend on TikTok has grown — brands that paid $500 for a 100K-follower creator in 2022 are now paying $1,200–$2,000 for the same creator. Always price on average views, not just follower count.

Beauty and personal care brands (e.l.f. Cosmetics, Rare Beauty, CeraVe) are among TikTok's largest US spenders. DTC food and beverage brands (Poppi, Liquid Death, Olipop) run very high creator volumes. Fintech apps (SoFi, Cash App, Chime) pay premium CPMs for finance creators. For the largest absolute deal sizes, enterprise software brands targeting business owners occasionally run TikTok campaigns and pay well above typical lifestyle brand rates.

TikTok Creator Marketplace (now TikTok One) is TikTok's official platform connecting brands with US creators. It gives brands access to your views, engagement, and audience demographics for direct outreach. Being on the Marketplace increases discovery, but Marketplace rates are often 20–30% below what creators can negotiate independently or through talent agencies. Use it for inbound deal flow, but negotiate your rate separately rather than accepting default Marketplace offers.

Focus on brand deals. The TikTok Creativity Program in the US pays roughly $0.02–$0.04 per 1,000 views — meaning a 1 million-view video earns $20–$40 from the fund. A brand deal on the same video earns $2,000–$10,000 for most mid-tier creators. Brand deals outperform platform payouts by 50–200x on a per-view basis. Use fund income as a bonus, not a business model, and prioritize building direct brand and agency relationships.